How we have used this directing technique to our advert is that it allows for there to be any actual gore in the film, thus keeping the film at a 15, and in turn helping it reach a larger audience.
A film we have examined closely because of its age classification is The Woman In Black. Reasons for looking into this film is because it has very scary scene which people at a young age might see as frightening, yet is is only rated a 12. This is because it doesn't show any violence, but uses psychological elements to thrill the audience. Examples of Woman in Black uses psychology to frighten their audience is through the use of not knowing, eg noises from around the house and the supernatural are all fears people have felt at least one point in their life. The advantage of using this technique is that while it stills scares the audience it keeps the age rating low thus reaching larger audience and increases overall profits


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