For any film to be judged as a success and especially for our film, audience views and feedback is the key to the success or failure of our film. In order for our film to be a success we needed to act on audience feedback whenever we received it in order to take into the audience views and considerations on how the film would attract them. Throughout the process of developing the film we as a group had decided how we wanted the audience to react from the film and the emotions they should feel whilst watching it. In addition for the audience the spread the word and talk to others about the film, it must impress them and attract them so that others become aware of the film and the target audience will increase as a result of this.
After coming up with an initial treatment we thought that as a group we should get feedback on the main idea that we had come up with and try and target our target audience for the film. Due to the internet being accessible to a large range of people we used this to our advantage by coming up with a questionnaire and then posting this on Facebook in order for people of similar age to us (target audience) to fill out the questionnaire. This was an easy way of rounding up our target audience as Facebook provided a platform for us to reach out to people of 16-18 so we could get feedback direct from our target audience. In this questionnaire we wanted to try get more of an idea of what characteristics our target audience have and also what patterns we could find from the results given to us. Some of the questions that were featured were as follows : do you like drama/thriller based films?, which age rating films do you enjoy the best?
After gaining some feedback from this we decided to film various people that fitted our target audience so that we could receive more detailed responses and also target them with more precise questions so that our feedback that we received was of a good quality. This was also a chance to 'pitch' our idea to the audience to see if they liked the idea and if they would want to go watch it. By speaking to them face to face we were able to gain detailed responses on how they would want to improve the film. By this happening we found out that the audience would want to see how the main character got into the situation he is in and what happened to him in the final scene. This was good feedback as we wanted to see the audience response but we were hoping we could keep the cliffhanger ending to the film. By choosing a varied audience in this video questionnaire we were able to gain views from people outside our target audience in which we found that they would be interested in the film and would go and watch it. So by doing this exercise we were able to clearly see that our target audience was teenagers 15-19 but also some older people also would want to go and see the film, which would attract a wider target audience.
As well as gaining feedback from the questionnaire's and face to face interviews, throughout the process of developing the film we asked other peers in our class what they thought to the film. This allowed us to gain instant feedback on people that fitted into our target audience so this was a really easy way to gain feedback. In addition, by asking family and close friends about our film and the idea we were also allowed to gain constructive criticism on the film so we could improve it. By finally uploading our final export of our film on you tube and Facebook, we were able to receive good feedback on the film as people that gave this feedback fitted into our target audience
In conclusion, by gaining feedback regularly in the development in our film it really helped improve the faults of our film and this was vital in creating a successful short film that lasted around 4 and a half minutes. Without the feedback from various sources our film would of ended up very differently to what we started out with. Our film would of had gripping scenes at the end in which the main character is killed as we had planned to leave it on a cliffhanger for the audience.
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