Audience Profile Comments

Audience Profile is key to marketing a product especially one that has such a niche audience, like our thriller film, which compared to a genre such as Action and Adventure is minute.
Having based our film at a specific audience, we must first know what type of person would go see our film.

We have made our film a 15 on the age rating because although scary in some scenes it isn't visually shocking, and relays mainly on the psychological effects on the viewer. An example of where our film uses psychological effects rather than visual effects is during the finale where our protagonists captured by his stalker, thus leaving our ending ambiguous. If our of film were an 18, we might see what happens to our main character. Because our film is a 15 we are able to market it at a much larger audience.














Our audience will also be mainly males. This is because our film really only has male actors, and it could also be argued appeals to the theory of "Ideal Self". This is also because our audience will be able to empathise and relate more with our actors.

















The social class of our audience will also be similar to that our characters. This is because again the age rating is 15, and usually children of that age have some sort of disposable income or part time job. This is also due to the fact that our characters are college students, this will help with understanding aspect of audience targeting.